WHAT IS SEO ?
Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engines like Google. It involves optimizing content, structure, and technical elements so that search engines rank your site higher in results for relevant queries. SEO includes using targeted keywords, creating high-quality content, building backlinks from reputable sites, improving page speed, and ensuring mobile-friendliness. There are three main pillars: on-page SEO (content and keywords), off-page SEO (backlinks and authority), and technical SEO (site performance and crawlability). The goal is to drive organic (unpaid) traffic, increase brand visibility, and ultimately grow conversions and revenue.
TYPES OF SEO
Digital marketing is broadly divided into two types. The first is SEO (Search Engine Optimization), which is organic, meaning you earn traffic naturally by optimizing your content and website. The second is PPC (Pay-Per-Click), a paid method where advertisers pay each time a user clicks their ad, delivering faster but cost-dependent results.
